Social Media and Arts Organizations
Yesterday, I performed on the stage of the Belcourt Theatre. This Nashville landmark has hosted the top musical acts, screened award-winning films and also served as a home for silent films and the Grand Ole Opry.
So, I have no idea why they let me come talk about social media on that same stage. But they did. And I did.
Here's a video from my talk. I flew through the whys of social media, particularly as it relates to nonprofit arts organizations. In these 15 minutes (that's all I had, so I speak very fast in this video), you'll hear:
Social Media for Arts Organizations from adam patrick jones on Vimeo.
So, I have no idea why they let me come talk about social media on that same stage. But they did. And I did.
Here's a video from my talk. I flew through the whys of social media, particularly as it relates to nonprofit arts organizations. In these 15 minutes (that's all I had, so I speak very fast in this video), you'll hear:
- A little more about me
- About how I cheated on my art appreciation final in college (1:45)
- Who Generation Y is (3:15)
- How Gen Y acts (5:00)
- What the old consumer model is (7:00)
- What the new consumer model is (8:30)
- How arts organizations can have a new conversation (11:15)
- Some reminders before embarking on a social media campaign (12:45)
Social Media for Arts Organizations from adam patrick jones on Vimeo.
Comments (7)
8:59 AM
Thank you for speaking at the Metro Nashville Arts Commission's luncheon with cultural executives.
There are so many ways to plug into the grid of social networks. The R.O.I. is a combination of branding, relationship building, volunteer and audience loyalty etc. Yes, you can raise a few bucks, but if your ultimate mission is to be relevant to your audience in a way that meets them where they are, then the very act of social media participation is mission fulfillment.
At least that's how I see it.
Nancy VanReece
Executive Director
The Nashville Shakespeare Festival
www.nashvilleshakes.org
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