Thursday, April 02, 2009

Social Media and Arts Organizations

Yesterday, I performed on the stage of the Belcourt Theatre. This Nashville landmark has hosted the top musical acts, screened award-winning films and also served as a home for silent films and the Grand Ole Opry.

So, I have no idea why they let me come talk about social media on that same stage. But they did. And I did.

Here's a video from my talk. I flew through the whys of social media, particularly as it relates to nonprofit arts organizations. In these 15 minutes (that's all I had, so I speak very fast in this video), you'll hear:
  • A little more about me
  • About how I cheated on my art appreciation final in college (1:45)
  • Who Generation Y is (3:15)
  • How Gen Y acts (5:00)
  • What the old consumer model is (7:00)
  • What the new consumer model is (8:30)
  • How arts organizations can have a new conversation (11:15)
  • Some reminders before embarking on a social media campaign (12:45)
Enjoy, and pass it along to your pals who work in the arts:


Social Media for Arts Organizations from adam patrick jones on Vimeo.

Comments (10)

Thank you for speaking at the Metro Nashville Arts Commission's luncheon with cultural executives.
There are so many ways to plug into the grid of social networks. The R.O.I. is a combination of branding, relationship building, volunteer and audience loyalty etc. Yes, you can raise a few bucks, but if your ultimate mission is to be relevant to your audience in a way that meets them where they are, then the very act of social media participation is mission fulfillment.

At least that's how I see it.

Nancy VanReece
Executive Director
The Nashville Shakespeare Festival
www.nashvilleshakes.org

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