Friday, July 06, 2007

Penelope Gets It Right

Brazen Careerist author Penelope Trunk hits at the heart of what Generation Y is looking for in the workplace. Her article in Time Magazine gives a quick but accurate insight into the need for businesses to attract and retain young talent.

Not surprisingly (to me at least) is the intersection of work and meaning. Many companies are having success by offering volunteer opportunities for their employees (or at least pointing them in the right direction).

I'm more convinced than ever that young people, the active producers of media and consumers of stuff, are looking for meaning and belonging. If employers, churches, or nonprofits can offer meaningful experiences, they'll have a captive audience into the near future.

Comment (1)

Hi, Sam.

You make a really good point about the opportunity religious organizations have with young people. That combination of being great in groups and looking for meaning – maybe we’ll soon see more churches on MySpace…